B2B Marketing Content

For Twitter's business marketing team, I oversaw a freelance writer and provided editorial direction for business marketing content. This included ensuring the voice and tone was on-brand, engaging, and informative. Content was developed to help educate marketers about Twitter advertising best practices and new research.

People of Earth’s adopt-an-alien chatbot increases awareness and engagement

Get ready for a visit from another planet: For the second season of “People of Earth” (‎@PoE_TBS), TBS (‎@TBSNetwork) wanted to increase awareness of and interest in the show in an extraterrestrial way. To get people more personally engaged with the story, TBS created an out-of-this-world experience that would let people adopt an alien from outer space through a chatbot in Direct Messages.

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

In space, no one can hear you scream. On Twitter, however, everyone can. 20th Century Fox (‎@20thcenturyfox) partnered with Twitter to build awareness of “Alien: Covenant,” the latest installment in the “Alien” saga. The studio wanted to find a different way to promote the movie, building buzz leading into the opening weekend in a way that had not been done before.

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

For emerging artists, the Best New Artist award at MTV’s Video Music Awards is an enormous opportunity to break through to new audiences. Not only is it a career game-changer for artists, it’s also a fantastic way for fans to participate in the awards show. In 2017, MTV (‎@MTV) and Taco Bell (‎@tacobell) teamed up to create a unique experience on Twitter that would let fans vote for their favorite nominated artist in Direct Messages.

Subscribe to get sent a digest of new articles by Jennifer Lowe

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.