
People of Earth’s adopt-an-alien chatbot increases awareness and engagement
Get ready for a visit from another planet: For the second season of “People of Earth” (@PoE_TBS), TBS (@TBSNetwork) wanted to increase awareness of and interest in the show in an extraterrestrial way. To get people more personally engaged with the story, TBS created an out-of-this-world experience that would let people adopt an alien from outer space through a chatbot in Direct Messages.