Twitter launched a new video solutions section to inform marketers on how they can use video to advertise. The project needed to be completed under tight deadlines before upfronts while factoring in perspectives from stakeholders across sales, brand, product marketing, user research, design, and global business marketing.
Based on new advertiser research and Twitter's brand messaging, I developed landing page copy for the new section. The copy needed to be on-brand and strike the right balance of engaging readers while providing technical information. I also worked with design to advise on what messages we wanted to convey with the imagery, and which images were approved for external use. Stakeholders were generally happy with the final result.