Jennifer Lowe

Consumer subscription services (CSS) — defined as any consumer service that is delivered in a software-only format — have increased in usage dramatically and ivestors are watching. GP Bullhound has been tracking the growing ecosystem and expects CSS revenue to surpass $150 billion by 2023.

In an industry that glamorizes unicorns, billion-dollar valuations and growth at any cost, is there room for profitable tech companies with strong unit economics? While classic VC traditionally looks for businesses with the potential for a massive payoff, other investors and alternative financing platforms are seeing opportunities for a different segment in tech. This article breaks down four assumptions about how fundraising in tech works and offers a more holistic picture of the current reality.

In recent years, alternative financing has taken off in reaction to the difficulties and inefficiencies of venture capital, essentially disrupting the disruptors. One form in particular, called revenue-based funding (RBF), has grown in popularity. RBF is a form of nondilutive funding provided to revenue-generating businesses. Rather than taking equity, investors inject capital into a business in return for a fixed percentage of future gross revenues.

It will be very challenging for first-time founders in most sectors to raise equity investment in the next 12-18 months. Investors will be focused on shoring up their existing portfolios and are less likely to be looking at new opportunities in an increasingly uncertain and risky market.

Every day that you don’t spend on advertising, you miss out on installs coming from incremental growth. More critically, your ideal users who are searching for something exactly like your app are not aware of it or being reminded of it. Instead, they’re seeing ads for your competitors’ apps, and they’re installing their apps, not yours. In this article, I’ll share what incremental growth for user acquisition means. I’ll also discuss why it matters, and how it leads to organic uplift.

GamechangerSF recently published data about the top global media channels for mobile app ad spend, quality, and scale. We decided to analyze our own data from the past 3 months to determine which channels our users have been investing. For this data set, we analyzed tens of millions in ad spend, but excluded major industry leaders to provide more relevant data for our audience.

How can you apply insights from the gaming world to building a health and fitness app? From her days working on Angry Birds, Kaisa Soininen became an experienced product manager and user acquisition (UA) marketer for mobile games. Kaisa now leads product and operations at Yogaia, a health and fitness subscription app, as Yogaia’s COO and Chief Product Officer. In this post, Kaisa shares a few gaming UA and product insights and how she’s applied them toward developing a health and fitness app.