I collaborated with product marketing to build out blog posts announcing the launch of Plaid's payroll suite, including Income Verification and Deposit Switch. I built work backs based on the estimated publish date and interviewed relevant product marketers to more deeply understand the product. The product launches relied solely on these blogs for the announcements and received positive engagement on Twitter within the fintech community.


For each of Braavo's major product announcements and launches, I worked closely with our product manager and director of customer success to understand the products we were launching and the messages we wanted to convey to our customers and prospects. I also oversaw our freelance designer to create associated design assets to illustrate the product and show how the new product worked.

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