Twitter launched a new video solutions section to inform marketers on how they can use video to advertise. The project needed to be completed under tight deadlines before upfronts while factoring in perspectives from stakeholders across sales, brand, product marketing, user research, design, and global business marketing.
Based on new advertiser research and Twitter's brand messaging, I developed landing page copy for the new section. The copy needed to be on-brand and strike the right balance of engaging readers while providing technical information. I also worked with design to advise on what messages we wanted to convey with the imagery, and which images were approved for external use. Stakeholders were generally happy with the final result.
Twitter wanted to launch a new course to help agencies and marketers learn the foundations of video advertising on Twitter. The curriculum copy needed to be informative and provide research data while also being compelling, concise, and easy to read. I worked with instructional design, product marketing, and digital marketing to identify areas where the copy could be clearer, and revised it to be both interesting and informative.
For the relaunch of ebayinc.com and eBay's 20th anniversary following the eBay/PayPal split, I created a 20-year timeline of eBay's history. I developed and edited all copy, and located and secured permissions for all assets. The historic timeline needed to be completed within strict deadlines to coincide with the public finalization of the eBay/PayPal split.
For the launch of eBay's new podcast, Open for Business, I developed descriptions for each episode of Season 1.
